I was advised by an old friend in the 'advertising' business, that the movie is heavily subliminalized. If you forgot about this, subliminals are messages that are carefully inserted into the media designed to sneak into the subconsciousness with out the watcher knowing it. Watching the movie programs your mind to accept the hidden intent and subverts your thinking so as to persuade you unknowingly to act in accordance with it. The film's deliberate mediocrity doesn't raise any obvious alarms about their manipulative intents, so they sneak it in without you noticing.