Exactly... That's why my favorite scopes are Nikon. I like getting a lot for my money, and trying to get that last little bit of performance from a piece of equipment just results in diminishing returns.
If money was truly no object, I think that makes choosing a good scope easier. Also takes some of the fun out of it
Ive had some high dollar stuff. And every Nikon Ive had matched them. If Nikon started their prices at a $1000 for a prostaff 3-9, instead of $150.....people would still buy it. Their glass is stupid bright. You almost have to wear sunglasses looking through one. I'm not kidding.