Pop some popcorn, grab a cold one...or five, and be ready to blow beer out your nose at some of the hilarity:
Shrine of the Mall Ninja » LonelyMachines
Keep in mind, it was quite obviously done as a joke, and went so far other people joined in at pretending to be "serious" about the subject. Some people take it way to seriously. Personally, I think it's freaking hilarious.