Leupold Erases American Values

[SGT Dave]

Leupold scrubbed the words "America" and "American" from their official core values over the summer and added the phrase "Celebrating our diverse workforce." They coincidentally laid off about a third of their Beaverton, Oregon workforce while making record profits selling to the US government to send to Ukraine.

An old friend of mine brought it up at their last all-employee meeting only to get chewed out by his boss's boss later that day. He was laid off a month later. Fortunately, he got hired on a Benchmade shortly after for $10 more an hour.

It sounds like CEO Bruce Pettet is making moves to gut the Beaverton staff while pretending that foreign outsourcing is a virtue in the name of diversity. When I worked near there in the early 2000s, Leupold already had a reputation for below-average wages. Pretty disappointing nevertheless.

 

[PDiddy]

Once upon a time Leupold was the be all, end all in the scope world. Not anymore.

 

[Vaquero]

Ain't much left of what used to matter.

 

[TexasRedneck]

I literally threw the last Leupold I owned in the trash.....

 

[studenygreg]

This is all news to me. I never followed leupold much. Thanks for the info

Sent from my SM-G991U using Tapatalk

 

[Grumps21]

Vortex here I come!

 

[Eastexasrick]

V-RIF, Involuntary reduction in force, dump 50% of your staff. Move 50% of your production to Taizhou, Zhejiang , P.R. CHINA. Your are now 100% more diverse that before the V-RIF. New Math. Now brag about in on your " about us" web page.

 

[skfullgun]

Disappointing. Weaver, then Reffield, and now Leupold…

 

[skfullgun]

And Burris was in there somewhere.

 

[Eastexasrick]

And Burris was in there somewhere.

That just about covers it. P.R. CHINA

 

[billtool]

That just about covers it. P.R. CHINA

I don’t understand. The Burris scopes I own are all US made with Japanese glass. Their customer service has been incredible.
Sucks to hear about Leupold. What a frucking shame. I have four old school Leupold scopes VX 1,2,3 variety. Great glass. The 4x VX has to be 40 years old

 

[Texasjack]

As another pointed out, there was a time when Leupold was the gold standard for scopes. I've had their scopes for years, and I can't tell you how many other brands I've thrown away during that time. Over the last 10 years, I've noticed that there is a LOT of competition and they're making better scopes - often at better prices. If you treat your workers like crap, you can expect to see quality go down the tube.

 

[candcallen]

I literally threw the last Leupold I owned in the trash.....

Is it still there.

 

[Hoji]

Guess my next higher end scope will be a Night Force.
When the $$$ I am spending has a comma in it, I do NOT want diversity. I want the most talented and skilled professionals you have building my product.

 

[TexasRedneck]

Is it still there.

Yup. Want the landfill address?

 

[SURVIVOR619]

Thanks for sharing this. I have 2 leuopold's and the glass is very nice (at least in comparison to other glass in my collection). I will absolutely not give any money to a company that scrubs this great nation from its core values, especially in the name of B.S. DEI.

Just gotta save up and adhere to 'buy once cry once'.

 

[deemus]

Guess my next higher end scope will be a Night Force.
When the $$$ I am spending has a comma in it, I do NOT want diversity. I want the most talented and skilled professionals you have building my product.

Sometimes diversity isn’t better.

 

[Moonpie]

And you can bet your a$$ that CEO MF’er is bringing home an even larger pay check.
It’s perfectly fine for him to make two million more than last year but he will fight like hell to keep the employees from making $3.00 more an hour.

 

[toddnjoyce]

Vortex here I come!

Why? Unless your buying Razor HD AMG, it’s produced overseas. And for that money, there’s much better options.

 

[candcallen]

I thought Benchmade was canceled a couple years ago.

Point being cancel culture is marxist bullshit.